Kevin Van Lancker

On entrepreneurship, volunteering and traveling

Resources

AI, AR & Tech Innovation

Sportswear, Apparel & Manufacturing

  • Apparel Resources – Industry trends in apparel production and innovation.
  • Sourcing Journal – Global supply chain and textile developments.
  • ISPO – The latest in sportswear performance and branding trends.

Startups, Scaling & Investment

Branding, Marketing & Business Strategy

  • The Futur – Brand strategy and business growth insights.
  • Copyblogger – Mastering messaging and brand storytelling.
  • HubSpot Blog – Best practices in marketing and scaling businesses.

📖 Books

AI, AR, and Tech Innovation

  1. “The AI-First Company” – Ash Fontana – How AI transforms business strategy.
  2. “The Infinite Retina” – Irena Cronin & Robert Scoble – Future of AR/VR in business and sports.
  3. “Superintelligence” – Nick Bostrom – Deep insights on AI’s long-term impact.
  4. “The Age of Smart Information” – Shawn DuBravac – How AI, AR, and IoT will shape industries.

Apparel, Sportswear, and Manufacturing

  1. “Fashionopolis” – Dana Thomas – Sustainable innovation in the fashion industry.
  2. “The Business of Fashion” – Teri Agins – How top brands succeed.
  3. “Made in China” – Amelia Pang – Understanding global supply chains.

Startups, Scaling, and Investments

  1. “The Lean Startup” – Eric Ries – Growth and scalability strategies.
  2. “Zero to One” – Peter Thiel – Disrupting industries through innovation.
  3. “The Cold Start Problem” – Andrew Chen – Building platforms with network effects.
  4. “Angel” – Jason Calacanis – Raising money and working with investors.
  5. “Secrets of Sand Hill Road” – Scott Kupor – Mastering venture capital and funding.

Branding, Marketing & Growth Strategy

  1. “Building a StoryBrand” – Donald Miller – How to make your brand message stand out.
  2. “Made to Stick” – Chip Heath & Dan Heath – Creating memorable, high-impact messages.
  3. “Hooked” – Nir Eyal – How to build products people keep coming back to.
  4. “The 22 Immutable Laws of Branding” – Al Ries & Laura Ries – How to create an unforgettable brand.

These resources have shaped my thinking, my work, and the way I build businesses. If you’re interested in AI-driven sportswear, branding innovation, or startup growth, I highly recommend exploring them.