Kevin Van Lancker · Founder & Builder

I build the tools that make sportswear on demand.

Belgian founder, 22+ years in manufacturing, former competitive speed skater. I turn hard production problems into infrastructure — and I document the journey along the way.

My story Watch on YouTube
Kevin Van Lancker, founder
My story

A manufacturer who ended up building software.

I started in custom sportswear in 2002 and never stopped shipping. Solving my own production problems — pattern development, order tracking, on-demand output — turned into building the tools an entire industry needs.

Before all that, I raced: a former competitive inline speed skater, still wired for speed and precision. Today I run everything location-independently, moving between Europe and Southeast Asia while the factories keep humming and the next idea takes shape.

This site is where it all lives — the companies, the builds, the adventures, and the writing.

From
Belgium
Since
2002
Field
Sportswear & production tech
Based
Location-independent
Past life
Speed skater
Kevin Van Lancker
My companies

Two companies, one thesis: production should bend to demand.

From a custom manufacturer to on-demand infrastructure, the through-line is removing the minimums, waste, and lead times that hold sportswear brands back.

FLAVE Inc · Delaware

On-demand production infrastructure

An AI-powered design studio and distributed production network — from design to finished sportswear on demand, with no inventory, no minimums, no waste.

Sportswear of Tomorrow · Est. 2002

Custom sublimated manufacturing

A custom sublimated sportswear manufacturer serving clubs, teams, and brands across Europe — two decades of production know-how, made in the EU.

Timeline

The path so far.

2002

Founded Sportswear of Tomorrow — custom sublimated sportswear manufacturing.

2002–present

Two decades building production for brands across Europe, the US, the UAE, and Australia.

Recent

Founded FLAVE Inc — on-demand production infrastructure, incorporated in Delaware.

Now

Building agentic, AI-powered tools for on-demand sportswear production — while traveling and documenting the work.

Videos

From the workshop and the road.

Behind the scenes of sportswear production, builds, and the journey — on my YouTube channel.

Visit the channel
Adventures & travel

Location-independent, by design.

Running companies from wherever the work — and the curiosity — takes me.

Kevin Van Lancker in Southeast Asia

Southeast Asia base

Living and working across the region, running EU factories remotely across time zones.

Speed on skates

A former competitive inline speed skater — the discipline that still shapes how I build.

Tech on the road

Chasing cutting-edge tech and robotics wherever I travel, and bringing the ideas home.

Writing

Notes on manufacturing, building, and the journey.

Field notes from 22 years of making sportswear and building the infrastructure to make more of it, better.
Mar 14, 2025

Resources

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Mar 29, 2024

Blogging

Over the last 24 years, I have been running my own businesses. […]

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Contact

Get in touch.

For collaborations, conversations, or anything worth building — I'm reachable directly.

kevin@sportswearoftomorrow.com