Born in Belgium, former member of the Belgian national skating team. Lived in Belgium, Ireland (3 years), Latvia (10 years), Romania (3 years), Latvia (3 years) and now spending my time between Thailand during EU winters and Europe in Summers.
Started first business at 18, failed at 22, restarted at 25 with a new factory project in Latvia. Moved the factory to Romania late 2019, followed by COVID19 hitting us early 2020 making the company come to a sudden standstill but luckily picked up strongly in the 2nd part of 2020.
In other blog posts, I will run you through my stories which hopefully will inspire you to keep going, even if everything seems very difficult. Looking back, all the life lessons just made me stronger even though I felt, at the time, they are killing me.
For over two decades, I’ve been at the crossroads of sportswear, AI automation, and AR-powered branding, transforming how brands create, customize, and scale their apparel. As the founder of Sportswear of Tomorrow, I built a premium manufacturing business that seamlessly blends high-quality production with cutting-edge technology. Now, with FLAVE and SubliScan, I’m shaping the next evolution—where AI designs apparel in seconds, AR brings it to life, and brands unlock limitless possibilities.
My Mission
To make the planet cleaner with less pollution coming from the sportswear industry due to overproduction and usage of polyester fabrics. Besides work, I am passionate and mentoring people breaking free from the 9-5 circle and lastly but of course not less important: I want to help less fortunate families in ways I can.
Key Expertise:
AI-Powered Customization – Automating design-to-production with intelligent configurators.
AR-Enhanced Branding – Transforming sportswear into interactive digital experiences for sponsors, teams, and fans.
Sustainable & Scalable Production – European craftsmanship meets global fulfillment (EU & Guatemala).
20+ Years of Innovation & Growth – From manufacturing to AI-powered solutions, I build businesses that scale.
Industry & Investor Network – Backed by leaders like Harriet Green (former CEO of IBM Asia & Pacific)
Let’s connect. 🚀